Circana Announces its 2025 Consumer Electronics Industry Performance Award Winners

Circana recognizes the outstanding achievements of today’s leading consumer technology brands with it’s ninth annual awards

/EIN News/ -- LAS VEGAS, Jan. 06, 2025 (GLOBE NEWSWIRE) -- LAS VEGAS, NV — Jan. 6, 2025 — Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 2025 Consumer Electronics (CE) Industry Performance Awards. The 9th annual awards program, timed with CES, celebrates brand leaders in the consumer technology industry based on top increases in market share in North America, fastest turning brand per item in the U.S., Canada and Mexico, and top e-commerce market share gain.

“As the technology industry begins to drive a return to growth, we are thrilled to recognize the companies at the forefront of the ascent,” said Ian Hamilton, president, Global Hardlines at Circana. “This year’s winners are helping to set the tone for great things to come for the industry as a whole. Congratulations to all the winners!”

Circana 2025 Consumer Electronics Industry Performance Awards

Top Increase in North American Market Share

Category	Winner
TVs	TCL
Portable Power Packs	Anker
Mirrorless DLC	Canon
Camcorders	DJI
Fitness Trackers	Oura

Source: Circana, Retail Tracking Service, U.S., Canada, Mexico, 12 months ending October 2024

Top E-commerce U.S. Market Share

Category	Winner
TVs	Samsung
Soundbars	Samsung

Source: Circana, Retail Tracking Service, U.S. dollar share, 12 months ending October 2024

Top In-Store U.S. Market Share

Category	Winner
TVs	Samsung
Soundbars	Sonos

Source: Circana, Retail Tracking Service, U.S. dollar share, 12 months ending October 2024

Fastest-turning Brand Per Item

Category	Winner
U.S. Gaming PCs (Notebooks and Desktop)	HP
Canada Gaming PCs (Notebooks and Desktop)	iBUYPOWER
Mexico Gaming PCs (Notebooks and Desktop)	Acer
U.S. Party/Tower Speakers	Monster
Canada Party/Tower Speakers	JBL
Mexico Party/Tower Speakers	JBL
U.S. Creator	Vivitar
Canada Creator	Canon
Mexico Creator	GoPro

Source: Circana, Store-Level Enabled Retail Tracking, U.S. dollar sales, 3 months ending October 2024
Based on weighted dollar velocity per item for brands with distribution in retailers that represent at least 10% of Circana tracked CE sales.
Creator is defined as digital cameras, memory cards, PC mics, and imaging accessories.

U.S. Emerging Leaders

Category	Winner
System Controller	Ecobee
Creator	Insta360
Projectors	Vankyo

Source: Circana, Retail Tracking Service, U.S. dollar sales, 12 months ending October 2024
Based on brands with between $10M-$100M in sales this year in the U.S.

About Circana 
Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Learn more at circana.com.

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• Circana 2025 Consumer Electronics Industry Performance Awards

Janine Marshall
                    Circana
                    516-625-2356
                    janine.marshall@circana.com