Cognitive Computing Market to Hit $293.2B by 2032, Driven by Rising Demand for Advanced AI-Powered Solutions
The Cognitive Computing Market grows rapidly as organizations embrace AI and machine learning to boost automation, decision-making, and efficiency.
AUSTIN, TX, UNITED STATES, January 2, 2025 /EINPresswire.com/ -- The SNS Insider report indicates that the Cognitive Computing Market size was valued at USD 27.9 billion in 2023 and is expected to grow to USD 293.2 billion by 2032, with a compound annual growth rate (CAGR) of 31.54% over the forecast period of 2024-2032.
The cognitive computing market is propelled by several drivers such as the growing demand for artificial intelligence-based solutions, the confluence of big data analytics, and smart systems adoption across healthcare, finance, retail, and several other industries. Cognitive computing seeks to emulate human thought processes in a computerized model, enabling the system to receive large volumes of content to learn and return more efficient automated solutions. Businesses worldwide are on a constant lookout to streamline their operations and business and cognitive computing could be the game-changer for this. With the rise of data-driven decision-making across a host of industries, cognitive computing solutions are likely to play a transformative role in the way businesses devise strategies and operational models.
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KEY PLAYERS
CognitiveScale (Engage AI Suite, Cortex AI Platform)
Enterra Solutions (Cognitive Reasoning Platform, Autonomous Decision Science)
Google (Google Cloud AI, TensorFlow)
HP Development Company, L.P. (HP Sure Sense, HP AI Printing Solutions)
IBM Corporation (Watson Assistant, Watson Discovery)
Microsoft (Azure Cognitive Services, Microsoft Bot Framework)
Numenta (HTM Studio, Numenta Platform for Intelligent Computing)
Oracle Corporation (Oracle Digital Assistant, Oracle AI Services)
Palantir Technologies (Palantir Foundry, Palantir Gotham)
PTC (ThingWorx Industrial IoT, Vuforia Studio)
Saffron Technology (Saffron Memory Base, Natural Intelligence Platform)
SAP (SAP Leonardo, SAP AI Business Services)
SAS (SAS Viya, SAS Visual Data Mining and Machine Learning)
Tibco Software (TIBCO Spotfire, TIBCO Data Science)
Vicarious (Recursive Cortical Network Platform, Vicarious Robotics Solutions)
Expert System S.p.A. (Cogito Discover, Cogito Answer)
SparkCognition Inc. (SparkPredict, Darwin AI)
Cisco Systems (Cisco Cognitive Threat Analytics, Cisco AI Endpoint Security)
DeepMind Technologies Limited (AlphaFold, AlphaZero)
CustomerMatrix Inc. (CustomerMatrix Revenue Optimization, Cognitive Computing for CRM)
Planet Labs (Planet Analytic Feeds, Planet Basemaps)
Airware (Airware Operating System, Airware Insights)
Tata Consultancy Services (TCS) (TCS ADD Suite, TCS Optumera)
Acuiti (Acuiti Predictive Analytics, Acuiti Behavioral Insights
Orbital Insight (GO Platform, Orbital Insight's Analytics Suite)
DigitalGenius (DigitalGenius AI for Customer Service, Human+AI Interaction Suite)
DataRobot (DataRobot Automated Machine Learning, DataRobot AI Cloud)
Cylance (CylancePROTECT, CylanceOPTICS)
The increasing demand for automation is one of the primary factors fueling the growth of this market. Cognitive computing systems automate key business processes like data analysis, real-time decision-making, and customer support, making many organizations turn to these solutions to streamline their operations and reduce costs. Additionally, because cognitive computing systems can learn from new data indefinitely, these systems continue to evolve, increasing relevance incrementally. With advancements in technology, the market is directly gaining from advancements in AI, machine learning, and NLP (Natural Language Processing). These innovations make cognitive computing solutions even better, more scalable, and more effective in use cases from predictive analytics to fraud detection to personalized marketing. The strength of the cognitive computing market is enabling the automation of complex processes, minimizing human error, and facilitating data-driven decision-making. Moreover, its ability to continue learning in real-time from big data adds value to firms; this has made it one of the most important tools in banking, retail, and healthcare. Along with its potential, the cost of implementation and challenges in integrating cognitive computing systems with existing infrastructures still struggle a lot of organizations. Budget constraints may make it even more challenging for small and medium-sized enterprises (SMEs) to afford to invest in these technologies. The increasing proliferation of AI and cloud technologies are prime opportunities for growth in the cognitive computing market.
Segmentation Analysis
By Technology
Natural language processing accounted for the largest revenue share of 40.78% in 2023, owing to its capability to understand and interpret human language. This tech enables better interaction of users and machines, meaning better user experience with many applications. From sentiment analysis to chatbots to voice recognition systems, NLP has seen more use cases and, in turn, use cases across businesses have turned to NLP-based solutions and applications. Another factor responsible for making NLP popular in the market is the increasing demand for an effective customer service solution. NLP still remains one of the cornerstones of cognitive computing since organizations are working hard to engage and deliver personalized interactions.
The ML segment is expected to grow at the highest CAGR during the forecast period. This technology allows systems to learn patterns from data and to improve their performance with time and experience, without being explicitly programmed. Companies now have more influence and leverage with ML to automate their decision-making processes and strengthen their predictive analytics. The increasing popularity of big data analytics is another contributing force to this, as it enables organizations to collect and analyze large datasets, and, hence, machine learning solutions perfectly match this as well. The market is poised for continued expansion of these technologies, especially as ML algorithms become more complex and are applied in a wider range of industries.
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By Technology
Natural Language Processing
Machine Learning
Automated Reasoning
Information Retrieval
By Deployment
On-premises
Cloud
By Application
Healthcare
Retail
BFSI
Security
IT & Telecom
Aerospace & Defense
Others
By Business Functions
Human Resources (HR)
Legal
Finance
Marketing and Advertising
Regional Landscape
In 2023, North America held the highest revenue share, accounting for 39.7%, of the cognitive computing market. North America is the fastest-growing region, evidenced by the presence of superior technological infrastructure in the region. Embracing Artificial intelligence and machine Learning is on the rise for organizations, especially those in finance, healthcare, and more. Major tech companies like IBM, Microsoft, Google, and Apple have their developmental bases in the United States, which grows the competitive atmosphere with a lively startup ecosystem that drives innovation and continuous advancements in cognitive technologies. In addition, the focus on data analytics and tailored customer experiences is yet another factor driving the demand in the cognitive computing market due to the adoption of it in all industries.
Asia Pacific has emerged as one of the fastest-growing markets for cognitive computing worldwide, mainly due to rapid digitalization and a substantial amount of government investment in AI technology development. Growth in industries like Finance, Healthcare, and Everybody else, especially in countries like China and India are growing their investment in cognition-based solutions. Demand for cognitive applications is on the rise as businesses leverage the increasing adoption of mobile technologies and e-commerce for better operational and customer experience.
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Recent Developments
March 2024: IBM has announced the launch of a new AI-powered cognitive computing solution designed to enhance the automation capabilities of enterprise IT operations. This new product aims to help businesses manage large-scale data centers more efficiently through advanced AI algorithms.
February 2024: Google introduced a cognitive computing platform that integrates machine learning with cloud services to provide real-time analytics. This platform is expected to drive digital transformation in industries such as retail, healthcare, and manufacturing by offering deeper insights and automated decision-making capabilities
Akash Anand
SNS Insider | Strategy and Stats
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