LAS VEGAS, NV - JANUARY 04: Brandee Krzanich of California participates in a virtual reality presentation during an Intel press event for CES 2017 at the Mandalay Bay Convention Center on January 4, 2017 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs from January 5-8 and is expected to feature 3,800 exhibitors showing off their latest products and services to more than 165,000 attendees. David Becker/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==
This summer, Pokémon Go became the first augmented reality app to catch fire with consumers. At the same time, Samsung, HTC and Google aggressively pushed a sister technology – virtual reality headsets – as part of their new smartphone launches.
So it's no wonder virtual reality/augmented reality are poised to be the rabbit everyone chases at the upcoming CES 2017 trade show in Las Vegas – a massive consumer electronics extravaganza that opens Jan 5.
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